Published On: Wed, Jan 20th,

New Study Shows Rihanna Is the Most Marketable Celebrity

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Rihanna

Robyn Rihanna Fenty famously known of her middle name Rihanna is one of the most famous female singers of all time. She started her carrier in 2005 with her debut album Music of the Sun. She was introduced in music industry by Evan Rogers when she recorded some demo tapes in his guidance.

After a long period of singing she tried her luck as an actor in her first film, Battleship which was released in 2012. It was a science fiction (sci-fi) and did a great business. Rihanna as a singer or as an actor remained in the eyes of everyone because of her charming personality and voice. There is no doubt about her skills.

Rihanna is currently the most marketable celebrity and she has approvals of Dior, Samsung, Puma and a lot more. According to the NPD group Rihanna receives a support score of 367. This was determined with the help of a survey. That survey was responded by 92,000 consumers, and that score took her at the top position among all celebrities list, beating over 1,000 celebrities in which there are very big names in it.

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This endorsement score is considered strong if the fans of that particular celebrity love to use that brand which is supported by their following celebrity. Rihanna’s score of endorsement shows that she has 3.7 times strong endorsement as compared to a regular high profile celebrity.

Celebrities that Rihanna outranked includes Angelina Jolie, Stephen Curry, Coldplay and Tim McGraw

Besides of being an actor and singer she has tried her luck in cosmetics industry and was very successful. First she decided to launch her fragrance in 2011 named “Reb’l Fleur” which was very successful and made a gross of US$80 million at the end of 2011. In 2012 she introduced “Rebelle” her second fragrance and after that she launched three perfumes, two female and one male. Along with this she collaborated with a cosmetics company named MAC Cosmetics and introduced her own lines of make up for fall, summer and holidays

In 2013 Rihanna was announced as the most significant pop star of United Kingdom. She also tried her luck in fashion industry when she launched her fashion collection of women spring design at Fashion Week of London for River Island a fashion brand. Rihanna was rumored to receive Fashion Icon Award in.

Rihanna stands No.1 in the top 10 celebrities who are most viable and the list is as below.

Rihanna – 367

Beyonce – 336

Ne-Yo – 334

Usher – 334

Wiz Khalifa – 325

The Weeknd – 318

Jennifer Lopez – 313

Kevin Hart – 306

Dr. Dre – 301

Khloe Kardashian – 298

Among all these celebrities Rihanna stood at No.1 place because of her versatile and successful carrier. She is a singer, an actor, brand ambassador, fashion designer and much much more.

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