Rihanna and Puma Announce Collaboration
Rihanna has signed a contract with Puma, Tuesday, December 16 in Herzogenaurach Germany to become the Artistic Director and Global Ambassador of the range Training for women.
From January, Rihanna will become the global face of Puma . The singer who succeeds Solange Knowles pose in advertising campaigns and participate in the realization of the brand’s collections.
The sportswear brand is thrilled to work with the World R’n’B star, because it perfectly reflects the values defended by Puma: confidence, courage, determination and love of life according to Bjorn Gulden, the CEO of the brand.
Rihanna is her enchanted by this collaboration and has announced in a statement: It’s great to find a brand that celebrates both the strength and individuality I could not have imagined a better partner.
In 2013, the former muse Armani , Nivea and Balmain had designed a collection for River Island and collaborated with MAC .